Work
A Career Shaped by Creativity and Connection
My professional journey reflects a passion for communication, creativity, and innovation. From developing content strategies to managing communities and running a travel agency, I’ve built a career focused on meaningful connections and impactful projects.
Travel Agency Owner
As the owner of an online travel agency, I created and managed personalized tours for Brazilian tourists visiting Italy. This role involved coordinating itineraries, liaising with clients, and ensuring exceptional travel experiences.
Community and Content Manager
I contributed to audience growth through content writing, translations, and social media engagement. Platforms included Facebook, Twitter, and travel forums, where I actively promoted the brand and built strong connections with the audience.
Community and Content Manager
Managed audience engagement for brands like Comune di Firenze, Fashionis, Il Bisonte, and Artigianato e Palazzo. Developed long-term editorial plans and collaborated with team members to execute successful campaigns.
Community and Content Manager
Contributed to H-art, a digital agency that began as part of H-FARM and later became one of the industry’s leading companies. In 2015, H-art joined the global AKQA network, marking a pivotal moment in its growth. During my time there, I was part of the Voglio Vivere Così campaign, creating travel content for Around Tuscany, the official blog of Regione Toscana. My role included developing content strategies, engaging audiences, and coordinating efforts with a creative team.
Press Officer
Developed and implemented communication strategies for renowned luxury brands, including Began Antiguidades, L'Oeil, and Collection Joias, which represented prestigious international names such as Chopard, Chaumet, Pequignet, and Stefan Hafner in Brazil. Responsibilities included crafting high-quality press releases, managing media relationships, and organizing events to elevate brand visibility in the Brazilian market. My role focused on building strong connections with the press and ensuring consistent messaging for some of the world’s most iconic luxury brands.
Intern – Press Relations
Supported the team in drafting press releases, accompanying journalists during events such as the inaugural Festival de Inverno de Bonito, and organizing client events. Played a key role in inviting journalists for press trips, including initiatives to promote tourism in Colombia. This experience provided valuable insights into the dynamics of media relations and event coordination within the communications industry.
Extras
Blogger – BTO (Buy Tourism Online)
Florence, Tuscany, Italy
(2009, 2011, 2013, 2015)
Collaborated with the Social Media Team during multiple editions of this influential digital tourism conference.
Freelance Press Officer – Borgo di Vagli
Cortona, Tuscany, Italy
(Dec 2010 – Jun 2011)
Created press releases, organized press trips for Brazilian journalists to explore this luxury fractional ownership property, and managed media coverage, resulting in articles published in renowned magazines like Vogue Brazil, Exame, and Affari.
Blogger – TTG Italia
Rimini, Emilia-Romagna, Italy
(2013)
Invited as a blogger to cover this prominent tourism industry event.
My Projects
Tuscany.Tips
Milan.Tips
